http://www.etravelblackboard.com/
Wednesday, 23 September 2009
Travel Insights 100 conducted a survey which reveals how key travel industry experts feel about and utilize Twitter.
The results came after the first Travel Insights 100 program, an ongoing platform for 100 leaders within the travel industry, kicked off last Thursday.
Travel Insights 100 discusses ideas and worldwide travel issues all via an Internet-based forum.
Members are surveyed on a regular basis to gather their opinions on travel-industry related subjects covering social media, topical news stories and trends.
The first survey of Travel Insights members asked for predictions, recommendations and thoughts on the effectiveness of Twitter.
The popularity of Twitter in the travel industry is unquestionable, however, this is a recent phenomenon, with the majority of respondents saying they had just jumped on this particular social media bandwagon in the past year (52 percent).
The survey found a nearly equal split between Twitter addicts (31 percent use Twitter ten or more times a day) and the less die-hard fans (33 percent use Twitter less than four times a day).
Surprisingly, the majority of respondents (91 percent) said they would recommend using Twitter to find travel information such as deals and tips.
The top pet peeves listed in the survey included tweets that are too promotional, too mundane or too corporate.
Participants were asked to give predictions for the future of Twitter and their varied responses ranged from predicting a rocky road ahead for Twitter, to suggesting micro blogging is the future of communications, to forecasting a takeover of Twitter by marketers and a migration away from it to the next big thing in social media.
Following are some sample responses, as they were written by the participants on their RSS and Twitter feeds, as well as their comments and posts from their own blogs.
"Twitter is not long away from reaching its peak; it will be a valuable tool for marketers for several years to come, but likely to be replaced by similar/better service"
"Rocky road ahead for Twitter: If *everyone* is on Twitter, will users still be able to separate out what's interesting to them from what's not?"
"Twitter will become as essential a communication tool as the mobile phone: I see it as text-messaging the world"
"Twitter has great potential for the travel industry, but we are still very much in the experimental phase of how these social media tools can be best used.
"By surveying the Travel Insights 100 community of travel experts, we can all get fast, fresh ideas on what is working from each other, and share these insights for free with the rest of the travel industry." - Elliott Ng, Co-Founder, UpTake
"We were very excited by both presenting the first Travel Insights 100 program, and the results of the survey we conducted with participants.
"We brought together a diverse and influential group of people, and not only engaged in a fruitful discussion about the state of the industry, but found out some interesting information about the use of the fastest growing social media tool.
"Among other things, we were surprised to find how widely and frequently Twitter is being used in the travel industry, despite the fact that it has only been adopted for the most part in the past year." - Stephen Joyce, Founder/Publisher, Tips for the T-List
Travel Insights 100 is a partnership between UpTake, Tips from the T-List and BootsnAll Travel Network.
All Travel Insights 100 research is under a Creative Commons license and can be published or used for commercial re-use.
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